By contributing to a variety of professional marketing communications magazines, newspapers, newsletters, periodicals and online resources, Grant Johnson and many of the pros here at Johnson Direct are able to share our experiences, success stories and advice with our marketing peers.

Today’s Featured Tips:

Advertising

Insert Media: Testing How-tos That’ll Make a Difference (As seen in Target Marketing Magazine)

The New Advertising-DM Connection (As seen in DIRECT Magazine)

Brand Development

5 Ways to Compete Smarter (As seen in March 2007 eTips, Feature Story)

Is Gen Y Ignoring You? (As seen in Inside Direct Mail)

How to become a measurable marketer (As seen in Chief Marketer)

Consulting

Fact-based Research Helps Combat Big Guys (As seen in March 2007 eTips, Case Study)

Think Before You Contact - The Critical Contact Strategy (As seen in DIRECT Magazine)

Getting the Most Out of Your Convention Experience (As seen in DIRECT Magazine)

Direct Mail

Hey, (Your Name Here)! When does personalization go too far? (As seen in DIRECT Magazine)

Just for You - Use Personalization to Boost Response Rates (As seen in DIRECT Magazine)

ADD IT UP! Accountability is One of Direct Mail’s Best Features (As seen in DIRECT Magazine)

e-Communications

Central Station - Campaign Integration with Microsites

Plan for Website Success (As seen in June 2007 eTips, Feature Story)

New Media 101, Part One: Blogs (As seen in January 2007 eTips, Feature Story)

Put Your Online Efforts to the Test, too (As seen in DIRECT Magazine)

Public Relations

De-mystifying Working with Local Media (As seen in October 2007 eTips, Feature Story)

Big Dreams - Using PR to Boost DM Effectiveness (As seen on cover of DIRECT Magazine)

High-voltage Product Launch for Gardner Bender's Circuit Alert Wire Strippers (Success Story)

More advice at your fingertips – see JD in the News to uncover our latest published works!

Back to top